GOODCon LA Virtual 2021 will feature 2+ hours of inspiring talks, immersive experiences, and connection with a warm, inclusive community of people like yourself looking to market, lead and work with purpose.

Please see below for full agenda:

LIVE PROGRAM – 9-11a PT

9a - 9.10a PT

Afdhel Aziz and Bobby Jones: welcome to GOODCon LA Virtual 2021

Afdhel Aziz and Bobby Jones are the Co-Founders of Good is the New Cool and global purpose consultancy Conspiracy of Love.

9.10a - 9.20a PT

Future of good

Lucie Greene from leading trend forecasting consultancy Lightyears joins us to unveil a new collaboration with Good is the New Cool - the Future of Good report which looks at the most impactful trends across sustainability and ethical lifestyles that brands need to pay attention to.

9.20a - 9.40a PT

How Boxabl is revolutionizing affordable housing

Boxabl is an incredible start-up solving the problem of affordable housing. Their initial product, the Boxabl Casita is a 350 square foot folding house which can be set up in two hours - and costs just $40,000. With over 60,000 pre-orders already, we sit down with Boxabl founder Galiano Tiramani to learn more about the giant steps this Solutionary company is taking.

9.40a - 10a PT

How to use your company's superpower as a force for good

There are countless opportunities to make a positive impact, and it can be hard to decide where to focus your effort. But every company has its superpower - an asset it can leverage to solve challenging issues. Better yet, align what your employees care about and support the initiatives they bring forth with your superpower. Bonus: you will nurture a purpose-driven workplace.

Lara Birkes, Head of Sustainability, Social Impact at Sonder, Ally Diamond, Executive at the UTA Foundation, and Deed's own Olivia Boger, Head of Partner Success discuss how Sonder and UTA have leveraged their superpowers for the greater good.

10a - 10.20a PT

How Green The Bid is helping the advertising and creative industried become more sustainable

Green The Bid is a grassroots initiative and community created to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. Co-Founder Gabi Kay joins us to talk about how brands and agencies can get involved.

10.20a - 10.40a PT

How Unity for Humanity helps creators drive change

Join Paisley Smith from Unity for Humanity, (which provides selected impact driven real-time 3D projects with funding, mentorship, and technical and marketing assistance) and two of their collaborators - Christina Rosales, housing and land justice director and Co-creator of Dot’s Home (a video game that explores America’s racist housing history through the eyes of one Black family in Detroit.) and Tiffany Kieran, a producer at Virtual Wild and one of the creators of the Geo Quest AR App (which immerses young girls into a digital archeological scavenger hunt).

10.40a- 11a PT

How Microsoft is pioneering inclusive search for all

Kelli Kemery from the Microsoft Advertising Market Intelligence team will show how brands can be inclusive, trustworthy and responsible – key tenets for successful marketing in the age of purpose.

ON DEMAND - VIDEO INTERVIEWS

Oliver English: Feeding tomorrow

Filmmaker Oliver English from Common Table Creative joins us to give us a sneak preview of his new film 'Feeding Tomorrow' - a documentary exploring the overwhelming choices we make every day, about what it is we eat - and how it can help save the planet.

Romola Ratnam and Fanshen Cox: Inclusion in Hollywood

Fanshen Cox, a producer at Pearl Street Films, is one of the co-founders of the Hollywood inclusion rider, which holds movie makers accountable for diversity and inclusion. She joins Romola Ratnam SVP of Social Impact at Endeavor for a discussion on how this powerful idea can now be used in other industries like fashion.

Saqib Shaikh and Sandra Lopez: Disability as a force for innovation

Saqib Shaikh is the blind inventor of the Seeing AI platform which explores how Artificial Intelligence can be leveraged to empower the blind and low vision community to do more. He's joined by Sandra Lopez, General Manager, Global Marketing, Microsoft Advertising, who will be unveiling a new platform which shows how the technology giant is levelling the playing field by making search more inclusive.

Taras Kravtchouk: The future of electric transport

Tarform Motorcycles is an automotive startup with a mission to set a new standard for sustainable two wheeled transportation. Join founder Taras Kravtchouk as he explains the design philosophy behind the company - and what he believes is the potential to help humanity move away from fossil-fuel powered transport.

Dr. Lisa Dyson: Developing meat alternatives out of thin air

Dr Lisa Dyson is the founder and CEO of Air Protein which seeks to produce sustainable meat alternatives from elements found in air. She joins us to share her story and talk about the potential to feed the coming 10 billion people in the world.

Sarah Harden and Ciara Dilley: Changing the narrative for women

Founded by Reese Witherspoon, Hello Sunshine is a media brand anchored in storytelling, creating and discovering content that celebrates women. The Stacy's Rise Project is a wonderful program dedicated to helping women grow their businesses through funding, mentorship, and community. Hello Sunshine CEO Sarah Harden and Ciara Dilley, VP Transform Brands at PepsiCo join us to share how they are collaborating with purpose around their common cause.

James Arthur Smith: Sustainable aquaculture to feed the world

Thanks to documentaries like 'Seaspiracy', the world is waking to the short-sightedness of industrial scale hunting wild-caught seafood. As Jacques Cousteau once said, “We must learn to plant the sea and herd it's animals using the sea as farmers instead of hunters." Seatopia founder James Arthur Smith joins us to share how he is working with the world's most sustainable and ethical fish farmers to create a new paradigm that can feed the world.

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