CONSPIRACY OF LOVE AND GOOD IS THE NEW COOL PRESENT
GOODCon LA 2026
October 15, 2026 · UTA Beverly Hills
LEAD PARTNER
UTA Foundation
MADE POSSIBLE BY
· HP · Social Impact Fund · Just Ice Tea · La Colombe · Mijenta Tequila · Upworthy
About the EventA Festival of Hope and Storytelling
GOODCon LA is back! Get ready for another dose of hope, positivity and optimism as we feature inspiring changemakers, entrepreneurs and storytellers.
From impact leaders at Fortune 500 companies to mission driven brand disruptors like Tony’s Chocolonely and La Colombe, Hollywood show runners like David Goyer (‘Foundation’, ‘The Dark Knight Trilogy’), Jon Hoberg (‘Paradise’) and Kat Likkel (Pixar’s ‘Elemental’), and inspiring change makers from the Neurodiversity Alliance, Extern and the Life is Good Playmaker Project, this is an afternoon of hope, storytelling and optimism.
GOODCon is produced by Good is the New Cool, a creative studio dedicated to stories that fill the Hope Gap, and Conspiracy of Love, a strategic storytelling consultancy helping Fortune 500 companies like Adidas, Sephora and The Gap to grow through positive impact.
See you there!
Afdhel and Bobby
Date: Thursday, October 15, 2026
Check-in: 1:00 - 2:00 PM PT | Programming: 2:00 - 5:00 PM PT | Reception 5:00 - 6:30 PM PT.
Location: UTA Beverly Hills headquarters, 9336 Civic Center Drive, Beverly Hills, CA 90210
“Against the ruin of the world, there is only one defense: the creative act.”
— Kenneth Rexroth
Sessions & Agenda
Thursday, October 15 · UTA, Los Angeles
Registration & Check-In
Arrive, check in, and connect with storytellers, brand leaders, and changemakers before the program begins.
Welcome: Celebrating 10 Years of Good Is the New Cool
UTA opens the afternoon as we celebrate ten years of Good Is the New Cool and spotlight Creative Futures talent.
The Power of Play
Steve Gross leads a live icebreaker and a conversation about play, joy, and the new Playdate Show.
Beyond the Ask: New Models for Funding What Matters
A look at new funding models that bring impact storytelling to screens and into culture.
Brands and Impact: Leading Through a Complex Moment
Leaders from Fortune 500 companies on adapting impact work, connecting it to business growth, and keeping progress moving through uncertainty.
HP Impact Winner Spotlight
Matt Wilkerson, the winner of HP's Pitch Fest, presents Externs' bold idea for the future of work.
The Invisible Edge
Dave Flink on neurodivergent brilliance, and why workplaces that embrace different minds gain an invisible edge.
Break
The Solutionaries: Stories That Fill the Hope Gap
TIME’s Maya Draisin on human storytelling in a changing media landscape, featuring a screening from Season 2 of Solutionaries.
Brand Disruptors for Good
Tony's Chocolonely and La Colombe on disrupting their industries to prove business can be a force for good.
AI and Hollywood
David Goyer and Ted Tremper introduce the Creators Coalition on AI and how creators can shape AI in Hollywood.
UTA Headline Conversation
John Hoberg and Kat Likkel draw on their work on Paradise, My Name Is Earl, and Pixar’s Elemental to explore storytelling that connects and inspires hope.
Closing Remarks
GoodCon Reception
Drinks and bites in the UTA courtyard with Mijenta Tequila, La Colombe, Just Ice Tea, Chobani, and Tony's Chocolonely.
speakersMeet the Story Tellers
PARTNERSMade Possible By
We're proud to collaborate with purpose-driven partners who believe in the power of storytelling to change the world.
LEAD PARTNER
SUPPORTING PARTNERS
PRODUCED BY
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
— Buckminster Fuller
Good to knowFrequently Asked Questions
-
GOODCon LA will be hosted at the UTA Screening Room at 9336 Civic Center Drive, Beverly Hills, CA 90210
-
The doors will open and check-in will start already at 1:00 PM PT to get you settled.
The official program starts 2 PM and lasts till 5 pm PT.
We will be also hosting a reception after the event between 5 PM - 6:30 PM PT.
-
No — this is a free, invite-only event made possible by our generous partners and sponsors.
-
We will have coffee, tea, water and some light snacks. Drinks will be provided at the reception.
-
Limited street parking is available so we highly recommend ridesharing.
-
Yes, UTA’s headquarters is ADA accessible. If you require any accessibility accommodations or assistance during the event, please let us know when registering so our team can coordinate with the venue in advance.
-
We’d love to welcome others who would find value in GOODCon LA. If you’d like to invite a colleague or friend, please email us first to check availability before they RSVP — as space is limited and this is an invite-only event.
-
Select portions of the event may be recorded or photographed. By RSVPing, you consent to appearing in event media. There is no livestream planned at this time.
-
Please reply to the confirmation email or contact our team directly at lucia@conspiracyoflove.co.
-
You can email us at lucia@conspiracyoflove.co.
About Conspiracy of Love
Founded by best-selling authors Afdhel Aziz and Bobby Jones, Conspiracy of Love is a strategic consultancy helping Fortune 500 companies like Adidas, Sephora and The Gap to grow through positive impact.
About Good Is The New Cool
Good is the New Cool is a creative studio focused on filling the Hope Gap with stories of inspiration, innovation, and impact.
GoodCon LA — A Festival of Hope and Storytelling
2026 © Good is the new Cool