A PMI × TIME Studios DocuseriesThe Solutionaries
The stories of the visionaries who turn bold climate solutions into reality.
The premiseThe world doesn't have a shortage of bold ideas. What's missing is the ability to scale and accelerate them.
The Solutionaries tells the stories of the visionaries solving the climate crisis at scale — and the project management discipline that's turning their ambition into reality. Season 1 followed ideas from lab to world. Season 2 goes global, following solutions from prototype to global impact.
There's a Solutionary with an idea — and a project management team ready to make it a reality.
This is what it looks like when imagination meets execution.
The storiesSix founders. Two seasons. One discipline behind them all.
SEABOUND
Alisha Fredriksson
Alisha is decarbonizing the ships that carry global trade, with modular carbon capture that captures up to 95% of CO2 and sulphur emissions on board.
AMINI
Kate Kallot
A former tech executive building sovereign AI infrastructure so countries across the Global South can own their data and power their own future.
REVERB
Adam Gardner & Lauren Sullivan
A musician and an environmentalist who founded REVERB to make live music a force for the planet — greening 400 tours and inspiring 8.6 million fan actions.
Parley for the Oceans
Cyrill Gutsch
A German-born designer turned ocean conservationist, Cyrill founded Parley to bring creators, thinkers, and brands together around a single mission: ending marine plastic pollution before it ends the ocean.
Glacier
Rebecca Hu-Thrams
Rebecca is building the infrastructure to turn one of the world's most overlooked waste streams into a climate solution — proving that some of the biggest opportunities in sustainability are hiding in plain sight.
Air Protein
Dr. Lisa Dyson
A physicist turned founder, Lisa is reimagining how the world feeds itself — creating protein from air, water, and a fraction of the land and resources industrial agriculture requires.
Each episode follows one Solutionary's idea from imagination to impact — and the often-invisible project management discipline that made the leap possible.
Why we made thisEvery brand wants to tell a values-driven story. Almost none know how to do it without sounding like a lecture.
On set with Alisha Fredriksson · seabound
Good Is The New Cool's approach is different: don't make it about the brand. Make it about the people already doing the work. Tell their story with the same craft and ambition as the best documentary filmmaking — directed by Academy Award nominee Edward Buckles Jr.
And let the brand's role be exactly what it actually is: the reason this story got told at all. That's the formula behind The Solutionaries. It's also the formula behind every story Good Is The New Cool makes.
The partnershipBuilt with PMI. Produced with TIME Studios.
The Solutionaries was built with the Project Management Institute, the world's leading authority for project professionals. PMI came to us with a real insight hiding behind a perception problem: nobody thinks about project management — but it's the actual mechanism behind nearly every climate solution that makes it out of the lab.
Our job was to find that insight and turn it into a story people would actually want to watch. TIME Studios brought the production skills, editorial credibility and reach to put it in front of a global audience — without ever making it feel like an ad. The partnership continues with Season 2, which takes the series across three continents.
“Good is the New Cool came to us with an idea that perfectly aligned with what we wanted to show for our profession and the potential impact project management can have on elevating our world. Their vision, creativity and collaborative spirit helped us create a beautiful series with impactful storytelling.”
Menaka Gopinath
CMO, The Project Management Institute
WatchTwo seasons. Six leaps from idea to impact.
Perfect for brands that…
01
Have made climate, sustainability or impact commitments and want to prove it, not just announce it.
02
Want to align with credible, third-party storytelling instead of brand-led messaging.
03
Need an asset their internal teams, sales force, and external partners can all use — without it ever looking like it was made by the brand.
What's nextLet us Fill the Hope Gap for You.
Contact us if we can help you tell a value-driven story about your company or brand in an entertaining, inspiring way. We'd love to collaborate.
The connective tissue
The Solutionaries started as a strategic narrative project with our sister company, Conspiracy of Love — who helped PMI find and articulate the purpose behind this idea before a single frame was shot. Strategy to story. That's how it always starts.
See how Conspiracy of Love builds stories like thisLet’s bridge the Hope Gap together.
One story, one gathering, one act of courage at a time.